The game's success was a good thing, too - miHoYo spent an estimated one hundred million USD on the game's marketing and development, making Genshin Impact one of the most expensive games of all time to produce , costing more after adjusting for inflation than The Witcher 3 .

Whatever their personal politics may actually be, conch Hunt miHoYo's leadership is taking the company's motto - " tech otakus save the world" - to heart with their sudden influx of Primogem-laced cash. Cai, Liu, and Luo are working with their alma mater's medical school to develop brain-computer interfaces and are even investing in the research and development of nuclear fusion . With that level of reinvestment, who knows what miHoYo will do under their new branding of Hoyoverse, if Honkai Star Rail turns out to be another hit.

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Honkai Impact 3rd's free-to-play model made the game widely accessible, and miHoYo maintained a close relationship with the fanbase to ensure the game continued to be a product that players were interested in. The game featured 3D hack-and-slash gameplay , unlike previous titles which were primarily 2D shooters, and the setting was further developed through a manhua (manga) series released in China.

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The trio still wanted to create anime-style games despite the fact that these weren't seen as profitable in China at the time. Liu Wei, who had become miHoYo's president, believed this was an untapped market. He believed that content created by fans for fans would lead to repeat business by developing brand loyalty. Even as miHoYo's fortunes would grow over the coming decade, most of the company's early hires were players; miHoYo had yet to prove that anime games were a respectable business, which limited their applicant pool and bringing devoted players on board fit with the company's philosophy that fans would make the best product.